DUXGroup launches a new project: DUXPlatform

DUXGroup launches a new project: DUXPlatform

DUXPlatform is a B2B platform that allows you to open your own casino with a simple approach. All leading game providers, such as Play’n GO, Pragmatic Play, Evolution Gaming, NetEnt, BGaming, Microgaming and many others, have been integrated, and there are more than 20 payment providers available, including Visa, MasterCard, Klarna, Skrill, and Interac.

The platform also uses its proprietary BI platform, with which partners can get detailed online data, such as forecasts for LTV and for Churn Rate of users.

The neural networks of the platform will also allow identifying VIP players early and therefore help VIP support managers to identify users with a high potential for gaming habits, while the Churn Rate metric will help you track the users’ behavior and therefore find a quick solution if they should become less active.

Furthermore, through BI analysis, partners which connect to the platform will easily understand what’s the traffic for their products. As of today, this is a relevant issue, so about ten BI analysts have created a system that could solve this issue. The team of the DUXPlatform has created such an analytics tool, which will allow partners to understand if and to what extent their work has been profitable. Obviously, this is a true game-changer, because this is the single most important indicator in any project.

Furthermore, the creators of the platform will provide their partners with CRM/VIP/Antifraud/Support/Legal/PSP/BI expertise from the respective departments, which will assist in operating and solving issues related to the product. 

Let’s find out more about each department:

Anti-fraud – this is the department that will always monitor and analyze the activity of players to find suspicious behaviors.CRM – this is the department that will develop and implement promotions and contests for the product’s users.Support – the support department will help players and their requests. Furthermore, it will provide support for each product 24/7.VIP support – this department will provide support to all VIP players and check their activity.Legal – this is the department that will handle all legal issues for their partners for issues relating to their work with the DUXPlatform, including the procedures for obtaining local licenses.Payment System Providers (PSP) – this department will help the communication between the main payment providers and the players from different countries.BI analytics department – this department calculates and analyzes the main indicators of user gaming activity in real-time, using data retrieved by neural networks on the platform.

This integrated approach to cooperation will make it so that partners will be able to focus completely on attracting traffic to the casino without having to worry about operational issues that DUXPlatform will take care of.

The CMO of DUXGroup Edward Swan states that:

“We wanted to create a project that would help everyone launch their own online casino in minimal time and with minimal effort. The main feature of our platform will be maximum flexibility and transparency. We’re convinced the time of “black boxes” has passed. When working with DUXPlatfrom, the only task of our partners is to attract traffic to the product by their media buying team. We will take care of all other issues."

DUXGroup is an international iGaming company with offices in Cyprus and Malta. DUXGroup is at the head of many assets: DUXGroup Operations, DUXGroup Ventures. Furthermore, it is a strategic partner of the Chilli Partners affiliate network.”

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